Responsive Website Design
Why website design & development is important
Your website is the most important tool for reflecting your brand image and capturing new potential clients, customers, and business relationships. Without a high quality, fully optimized and well converting website, your company is missing out on major revenues.
Your website must have the ability to engage visitors and entice them to take specific “actions,” whether that means filling out a contact form, placing a call, making a purchase, or booking an appointment. Search engine optimization is required to help your company gain visibility online, and compelling content and graphics must be created to capture and hold visitor attention.
The VIP Approach
VIP Marketing Pros accommodates website builds for all types and sizes of businesses across many different industries. We offer:
B2C and B2B websites for any size of company
Whether you’re a local establishment, a national franchise, or a global enterprise company, we can create a website that appeals to your target demographics for highly qualified leads.
Advanced graphic design and development
Always professional, never boring is the goal when it comes to modern web design. Clean graphics and an intuitive interface provide the aesthetic you need to inspire consumer trust and confidence.
Specific landing pages for targeted audience traffic
Have multiple products, services, or audiences? We tailor landing pages that confirm your site is the right destination for each visitor, delivering the push they need to take the next step.
Usability and conversion optimization
Ever visited a website that was completely confusing? We concentrate on making your website navigation fully intuitive, and guide each visitor flawlessly to the desired goal.
E-commerce storefronts
Are you focused on retail sales? We can integrate your products with a sleek, easy to use purchasing system to increase cross-sell and upsell opportunities.
Content management systems
We make it easy to edit and add content at any time, so when you need fresh content it happens fast. You can push new information out or update existing content at any time.
SEO optimization
From identifying the best keywords for content and metadata, to integrating best practices to decrease page load times and make your site mobile friendly, our team has the SEO side of the equation covered.
The Process:
Building a website starts with the creation of a functional specifications document (FSD), which determines what you need your site to be capable of. Once functionality is determined, a site architecture can be built, and a design decided on that will drive a positive user experience (UX).
Content and graphics will be developed to increase SEO scores and drive conversions. Once your site is launched, we’ll maintain and update it, to ensure that the latest optimization tactics are consistently and reliably applied.