Search Engine Optimization (SEO)

How VIP Marketing Pros can make your website rank high in Google and other search engines

Once your site has been created and optimized, it is time to get it to rank high in the major search engines, like Google, Yahoo and Bing. Then potential customers who are searching the web for your kind of business will find it easily. The number of visitors you attract will go way up, and, as a result, so will your sales.

The Internet allows you to reach millions of new customers every day. You want to take maximum advantage of this unprecedented opportunity. You can be sure your competitors are trying their best. And you want to be the one who makes the sales.

If you are not satisfied with the income your website is producing right now, the cause may well be that your site does not rank high in organic search results. Your customers just aren’t finding you.

Many business people think that, since they have a website, it appears in a Google Search when potential customers are searching the web. Not so! Google, the leading search engine, only displays websites that are relevant to the search.

To rank high, the content of your website must be expertly designed to match the keywords that a potential customer would type in the Google Search Box when they are looking for the product or service you sell.

Search engines look for changes regularly

The way search engines rank sites, called search engine algorithms, changes regularly. We keep track of the latest developments and apply them for our clients, so you appear in the search results in a better position, or maintain your position. For example, Google provides guidelines each quarter, and we study them. We also attend workshops on SEO best practices.

Why Search Engine Optimization is Important

The most effective and cost-effective way to drive traffic to your site is to rank high in organic, or non-paid, search results. By making sure you show up in the correct searches, SEO also improves the relevance of the visitors to your product or service.

On-Page and Off-Page SEO

There are two parts to SEO: “on page” and “off page.” On-page optimization works to make sure the pages on your site are optimized for the search engines, while “off page” has to do with all the other SEO tactics, such as link building.

For on-page optimization, we begin with a keyword analysis, so we can use the most relevant keywords in your category for on-page optimization of your site. We use the keywords when we develop the main content for your site and in the three kinds of Meta Data, which includes the Meta Title, Meta Description, and Meta Keywords. The purpose of the Meta Data is to tell the search engines and the visitors who see your search result what your business is all about. We also set your site up for Google Analytics, which helps us see how your site as a whole and the individual pages are performing.

Our off-page optimization process includes:

Submission of your site to website directories
Press Releases
Article writing and submissions of the articles to article directories
Blog posts and forum posts
Link building

We make sure the pages of your site interlink properly.

Finally, we make sure that nothing in your site could cause a problem with the search engines. Serious problems can result in penalties and even in being banned in search engines.

SEO Consulting

We offer SEO Consulting for b2b and b2c businesses. We can handle all of your SEO needs.

After we learn your business thoroughly, we establish benchmarks so we can provide results that meet or exceed your expectations. Our SEO consulting services include:
Analysis of your business
Competitive analysis
Keyword Analysis
SEO Analysis
SEO Recommendations
SEO Implementation
Content Optimization
Blogging & Article Strategies
Social Media SEO

Link Building

Our off-page optimization process includes strategies that build your organic search ranking with link building.

One of the ways Google measures the importance of a site is by how many other sites link to it. Google also measures the quality of the websites that link to yours. It is important to build links to your site from major companies that relate to your business. In fact, link building is one of the most important aspects of SEO.

Blogging & SEO

Great content on your site is the most important element for ranking high in the search engines. Blogs are a dynamic part of the way to provide quality content. We develop blogs and update them regularly with quality content that is relevant to your customers and the field in which your business operates. You will attract visitors and inbound links from other websites.

Blogging has many benefits:
Attracts your target market
Educates your target market
Adds content the search engines see
Gives your target audience any easy way to share your content
Helps build links
Indicates your expertise in your field

SEO Content Development

We provide expert copywriting and other content development for websites. All of our writers follow best SEO practices for content development. They write for your audience while they keep in mind the requirements of the search engines.

SEO Technology

There are many SEO technologies. While we utilize all of them, we concentrate on the results that appear in Google Analytics. Google is the primary search engine we want your site to rank high with. So it is best to follow the site’s performance using Google’s own analytics tool.

SEO Monitoring & Reporting

We monitor all of our SEO campaigns and present monthly reports to you about how your site is doing. You will receive a summary of our analysis, along with other helpful analytics information. We can also generate reports on demand.

Our reports are customized for your website and provide accurate ROI measurements.

Automated SEO Solutions

Some aspects of SEO can be automated. The automation helps allocate resources, make timely adjustments, and interface with e-commerce platforms.

How to see where your website ranks in Google

Just follow these three easy steps:

1. Go to www.google.com

2. Decide what words your potential customers would type in the Google Search Box when looking for the products or services you offer. These are referred to as keywords. Remember that they do not know who makes what they want or they wouldn’t be searching. For example, if your business is a limousine service that is located in Michigan, near the city of Detroit, your potential clients may type in “limo service, mi” or “limo service, Detroit” or “wedding limos.” Now, type in the phrase that best describes your business.

3. Do you see your website on the first or second page of Google’s Search Results?

If your website is not listed in the first page or two, your website is not performing optimally. So you are losing money!

We know how to optimize your website for search engines so it will show up high in Google’s search results.

Contact us for a free consultation today!

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