Increase Traffic To Your Website
Why PPC Advertising is Important
Paid search advertising is one of the most effective ways to drive immediate results through online marketing campaigns. It allows our clients to allot a specific monthly marketing budget for online ads that are geo-targeted, continually monitored, and highly optimized.
In highly competitive industries, it can be hard for small and midsized companies to compete against enterprises for organic search results. Paid search campaigns on Google and social platforms can help provide visibility and generate website traffic and conversions. With the right PPC advertising approach, ad copy and landing pages work together to ensure the highest possible return on investment (ROI).
The VIP Approach
At VIP Marketing Pros, our advertising team has years of experience managing PPC marketing campaigns with varied and expanding budgets, including global efforts in multiple languages. Our team takes into consideration the differences in culture and business practices from region to region to maximize performance. We offer:
Analysis: Comprehensive competitor analysis is the first step to creating a functional, high ROI paid advertising campaign. We look carefully at the materials other companies are using to attract qualified leads.
Research: Choosing the right keywords is crucial to the success of a PPC campaign. We complete a full analysis of potential keywords to determine their true value and weigh that against their cost before choosing ones to implement.
Tools: We leverage sophisticated bid management tool integration to help tightly control adspend for the highest possible ROI. This ensures you get the best bang for your buck when it comes to PPC advertising.
Copy: Advertising copy has to be clear, concise, and compelling. Our content team creates ad copy that drives qualified landing page traffic, ensuring that what the ad promises and what your website delivers are perfectly in sync.
Testing: A/B split testing and multivariate testing for content, display, and retargeting campaigns allows us to continually refine our approach. Only the best of the best campaigns will be fully funded to run their allotted course.
Reporting: We provide detailed reporting on campaign progress, adspend, and ROI. Every campaign is analyzed completely on completion so knowledge gained can be applied to future campaigns for continual improvement.
The Process:
Our team works with you to clarify a feasible budget and define specific goals for potential campaigns. We then identify what platform will return the highest ROI. Options include Google Ads as well as paid promotions on Facebook, Twitter, Instagram, LinkedIn, and other social media sites.
Each campaign will be launched, monitored for viability, and analyzed in full before being reported on. You set the separate ad budget on a per campaign, per month, or per quarter basis, and our charge is 20% of the total adspend or a fixed flat rate (depending on campaign frequency and volume.)