Pay Per Click Advertising (PPC)

Pay-Per-Click advertising, which is also called SEM or Paid Search, can increase traffic to your site immediately. The ads can be accurately targeted to reach your relevant audience.

We have extensive experience in all phases of PPC advertising and use best practices in SEM to maximize your ROI.

Our Approach

We want to have a complete understanding of your business and work with you to decide on the goals you want to achieve. Based on what we learn, we can recommend a monthly budget for your PPC advertising.

We will also optimize the landing pages that the advertising will be sending visitors to, so the pages are ready to convert at high levels.

Once we create the ads, we take steps to optimize them, including:
Complete Analysis
Bid Enhancement Tools
Keyword Research
Keyword Types, including broad matches, exact matches, phrase matches, and
negative keywords
Experimentation with text ads and display ads
Automated bid management
Advanced targeting
Quality score analysis
Conversion tracking

Complete Performance Analysis

We utilize a variety of metrics to understand how your PPC campaign is performing.

We have sophisticated software that allows us to manage all your advertising in one place, even though it appears in search engines, social media, and display media (the online versions of publications).

We include social media PPC, which appears on Facebook, LinkedIn, and other social media sites. With social media, we can target the audience that is relevant to your business with great detail, including age, gender, location, and interests. Social media also lets your business become part of the buzz on the internet, because friends will tell friends about your advertising.

In-Depth Reports

We provide in-depth monthly reports on how your PPC advertising is performing, along with regular updates. The reports enable us to share our analysis with you and help make decisions about the advertising.

Reports include an overview of all markets where the advertising is appearing.

The metrics in the report cover conversion rates, cost per click, ROI, performance of channels (Google, Yahoo, and Bing), and keyword performance, along with other metrics.

Pricing

The standard way PPC Advertising is priced is as a percentage of the monthly budget. It generally ranges from 20% up. The amount is influenced by the size of the campaign. We also offer flat fees.

We will be happy to arrive at a fee that works within your budget and your goals.

Contact us for a free consultation today!

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