Internet Marketing Overview

We offer a complete selection of VIP services

We can customize them for your needs to maximize your ROI, while we work within your budget.

Website Design & Development
Search Engine Optimization
Social Media Marketing
Email Marketing
Online Reputation Management
Audience Retargeting
Affiliate Marketing
Pay Per Click Advertising
Branding & Logo Design
Promotions That Sell
Device Training
Dedicated Sales Team
Lead Generation Service

Website Design & Development

All Internet marketing begins with a great website. The goal of every other effort is to drive traffic to it. We create a website that presents your company in the most appealing way to the target audience. Our writers and designers are more than artists. They are Internet-savvy business people. When we create your site, our expertise allows us to optimize it so that it will be launched and maintained as effectively as possible.

Search Engine Optimization (SEO)

The goal of search engine optimization is to make your website appear high in the organic search results of Google, Yahoo, Bing, and other search engines – preferably on the first page of the results that are most relevant to your business. Organic results are the ones people pay the most attention to – and they are the least expensive to achieve.

The higher you rank in organic results, the more visitors you are likely to attract. It is especially important to rank higher than your competitors. A high rank is generally achieved over time, by continually monitoring how the site is doing, analyzing why it is performing the way it is, and refining it for improved SEO.

The ultimate goal is to drive as much relevant traffic to your website – and then convert as much of the traffic as possible. We have developed our own proprietary tools to achieve these goals.

Pay-Per-Click Advertising

Pay-Per-Click or PPC advertising has a great advantage. It allows you to appear on the first page of Google, Yahoo, Bing, or other search engines within minutes. But you must know how to create a PPC campaign that is highly relevant to the users in your category, target them with the campaign, and adjust the cost-per-click so that your ad ends up on the first page of the search results.

Many businesses believe their PPC ad should appear at the very top of the list. But our experience teaches us that a large number of people who click on the top one to two ads are just curious, not potential customers. On the other hand, you do not want your ad to appear too far down the list, because interested searchers may not click far enough to get to it.

Our experience is that the ad should appear in the 3rd to 5th position. Then, only searchers who are truly interested are likely to click on it. So you are more likely to convert them into customers. Result: your cost goes down and your ROI goes up.

Social Media Marketing

Social media offers enormous new benefits. For example, you reach potential customers in a personal environment, where they are more open to new content, and, once you reach them, they can share what they have learned from you with their friends. The content provided through social media can become viral when enough people like it.

We have a proven approach to social media marketing. We begin by creating a page for your company on Facebook, Twitter, LinkedIn, and other social media sites we think will help achieve your marketing goals. We place and continually update information about your company in your profile.

We also create PPC advertising that appears on social media sites.

Finally, we monitor what people are saying about you, so we perform online reputation management. If they are saying something good, we can encourage the conversation. On the other hand, if they are saying something erroneous or negative, we can correct what they are saying or improve it.

Email Marketing

Email Marketing is a simple but very powerful concept. We use email to market your products or services, present incentives, and build brand loyalty. Email marketing allows us to reach prospects with a sales message more than once. We can repeatedly ask for a sale or present a series of emails that sell different products or services. A large and growing email list becomes a highly effective marketing tool that can build sales and profits over the years.

Audience Retargeting

When a visitor arrives at your site, either through organic search results, a PPC ad, or by any other means, we have the ability to place a cookie on their computer. If we are running other ads on the internet, when they arrive at a site that presents the ads, the ads will appear. This “reminder copy” can increase conversion rates and help your business grow.

Affiliate Marketing

Do you have an affiliate marketing program? Would you like one? We can help expand or introduce your program into the most important networks, including Commission Junction, ClickBank, LinkShare, Google’s Affiliate network, and others. Once we know your business, we can decide which affiliate networks are right for it. There are actually hundreds of them, yet most of your increased business will come from working well with the larger networks.

Online Reputation Management

Once your company gains an Internet presence, it must be managed. The process is called Online Reputation Management (ORM). We have an expert process that allows us to add positive content and remove negative content. We achieve our goals through social media management, social bookmarking, articles, reviews, videos, and link building. Your reputation is invaluable. Let us enhance and protect it.

Expert Branding & Logo Design

Branding is the foundation of all marketing. It gives your business a personality. If people like it, they become brand loyal. And your product becomes part of their lives.

Branding actually includes every marketing element. Branding consists of the name, a term, sign, symbol or design. A critical step in branding is the development of an appropriate visual and verbal identity. The elements are properly combined to create a consistent and easily identifiable image for goods and/or services. The image differentiates them so they appear to have unique value.

The key elements of branding include an appropriate and consistent look for all of the elements, a branding slogan that presents your main business claim in an inviting and compelling way, and a logo to provide instant identity.

Since branding gives your product or service characteristics that make it special and lead to brand preference, it is the foundation of all marketing.

Once a brand identity is established, its integrity must be preserved. The brand must always look and speak in ways that are appropriate to the branding, so every element continues to build the brand.

The product or services with the strongest branding is generally the leading product or service in its category.

What Branding does for your business

Creates brand preference and loyalty
Delivers your message clearly and consistently
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer

Give your business a new logo – and a new competitive advantage

The creation of a company logo is one of the most important steps in branding. We work closely with our clients to create distinctive, memorable logo designs that will concretize and actualize the brand value to establish immediate recognition, establish trust and create brand loyalty.

An expert logo design can make a huge difference and give your company the new competitive edge you have been searching for.

Promotions that sell

Our team specializes in creating innovative promotions that set you apart from your competition and sell.

Any company can create a “buy one, get one free” promotion. We tailor promotions that will create buzz throughout your community – online and offline. So your product, service, or offer has a prominent new place in the consciousness of your target market.

If you are looking for fresh creative promotional ideas to increase your sales while you enhance your brand, contact us for a free consultation today!

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