Why Choose VIP?

We make it our business to know your business.

We are the full-service internet marketing agency that makes learning about your business our first order of business. So we can optimize your internet presence and success.

As results-driven professionals, we are passionate about helping the great clients with whom we partner become even greater.

Our Mission

Our mission goal is to provide complete internet marketing programs that are exactly right for each client. We build our client relationships through results and transparent reporting. We are totally dedicated to achieving the goals of our clients. We never forget that our success is built on their success.

How we accomplish our mission

We learn your business so well that you can relax and trust us as your marketing partner. We use our thorough knowledge of the internet to create strategies that are tailored to your needs.

We implement the strategy by writing, designing, executing, and managing your online tactics.

Everything we do is aimed at achieving a specific goal that will not only grow your business but enhance your brand image.

We demonstrate how a strong, integrated online presence can dramatically improve your reach and ROI.

 We have a proven process for success

 How it works 

We have an expert management team that focuses on helping grow your business.

First, we learn your business thoroughly. Then we customize a marketing plan to meet your individual needs. Every strategy will be designed to achieve optimal results for your business.

Once you give us the green light, we execute the marketing plan in all the forms that we think will produce results.

We start by learning about your company, including its history, achievements, goals, target market, and competition. We also want to learn about your current marketing strategy to see how we might be able to modify it to make it more effective.

Next, we develop a strategy for Internet marketing based on what we have learned.

We consider all the ingredients that will go into your internet marketing plan, including:

  • Content development
  • Keyword research
  • Link planning
  • Search engine optimization
  • Online advertising
  • Email marketing
  • Social media marketing

When you approve the marketing plan, we begin to execute each of the elements.

 We begin with the architecture of the site, which results in a detailed site map. Next, we map out the individual pages, including the content, functions, and sizes. We include SEO for conversion rates for every page that has a call to action.

Now we move on to the esthetic part of the design. Our goal is to create a site that is visually optimal for your brand and to achieve the goals of the site. We continue to optimize the design until we believe – and you agree – that the design is exactly right for your business.

Next, we move on to actual development of the site. We build your website according to the specifications that we have developed and agreed on. During this phase, the work will require detailed design, copywriting, and SEO. We will also build the backend of the site, which includes programming the functions, integrating the content management system, and building in any third-party software that may be required. As we work on the frontend of the site, which is made up of the pages your visitors see. We also customize the analytics we will be using to monitor the performance of the site, so we can improve it as we learn.

We do a final quality check of all aspects of the site and present the site to you for your approval. Once you approve your new optimized website, we launch the site and begin establishing a greater Internet presence for your business.

Launching your new website is just the beginning.  We also provide ongoing website monitoring, maintenance, and improvement.

As your company develops new products, services or marketing initiatives, we integrate them into the website.

Innovation through customization

 Everything we do is innovative because it is all created to be exactly right for your particular business. We do not have a one-size-fits-all solution. Our goal is to build your brand and increase your return on investment. What could be more innovative than that?

Optimizing your Internet presence

We use our expertise and advanced technology to give your company a state-of-the-art presence on the Internet. As we gather information from our online marketing efforts, we analyze the data and make ongoing efforts to optimize your online presence.

We refine every aspect of it – from the design to how the website is converting visitors to customers. The refinement is based on data gathered from the performance of the website and our other marketing efforts.

Analytics

We use a highly sophisticated approach to analyze what is working for your business and what is not. We do not just look at the most recent click patterns. We look at the overall behavior of the various elements we are employing on your behalf, see how they are working over time, and how well they working together. With this continuing holistic approach, we are able to monitor and decide far more accurately what elements are working and how to improve them.

 Building sales and brand loyalty

Our goal is to convert as much traffic as we can into new business for you.

We direct visitors to your site who are relevant to your business. Then we present them with the kind of information about your products and services that we know they are interested in.

We also provide ways to capture their names and email addresses, so we can build a database of new prospects – and continue to market to them via email and other methods.

As they return to your site because of our regular efforts to communicate with them, they get to know your company better and make repeat purchases. They also recommend your company to other people who they think will be interested in your product or services.

Converting visitors into customers

 There are various kinds of conversions. For example, the goal of your website might be to sell a product or service, get someone to sign up for a program, or have them make a donation. Regardless of the kind of conversion you need, we are experts at optimizing your conversion rates – and building your business.

We know the obstacles to success

 One reason we are successful for our clients is we know the obstacles to success – and how to overcome them.

1. Studies show that visitors to your website make the decision to stay or leave within ten seconds. We know how to make your site “sticky,” so they stay.

2. About 83% of potential customers visit a website one or more times before they make a decision to buy or not to buy. We know how to make your site convince more of them to buy – and bring more back for a second look.

3. When people do a search on Google, Bing, or other search engines, the top 3 to 5 search results get over 87% of the traffic. We know how to get your site to rank at or near the very top of the search results.

4. We know your competitors are doing everything to present a superior presence on the internet. We have the skills to make your Internet presence stronger and more favorable than your competition.

Contact us for a free consultation today.

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