Market To People Who Visit Your Website But Don’t Convert
Why Audience Retargeting is Important
Marketing can often be most effective with repeated exposure over time. Many people don’t make a decision the first time they see a brand, watch an ad, listen to a pitch, or receive an offer. If you’re marketing to a specific person and they haven’t taken advantage of your sale or promotion, the answer is often simply to try, try again.
Audience retargeting can reach back out to an ad viewer, email recipient, or website visitor with new information or an updated offer. This draws their attention back to your brand and can incentivize them to take the next step. By retargeting already hot leads, you can increase conversions and revenues.
The VIP Approach
At VIP Marketing Pros, we understand the cost of lead acquisition, and don’t give up on a prospect until all avenues of marketing have been exhausted. Our team is constantly seeking new ways to reconnect with your audience to fan their interest and encourage new conversions. We can implement audience retargeting using:
Social Media
Advertising on platforms that allow us to segment and retarget audiences lets us tweak ads and re-serve them to potential leads. This can be extremely effective if someone clicked an ad but didn’t convert into a customer.
Email Marketing
Your email list provides an extremely valuable tool for retargeting people who reached out for information but didn’t follow through. We can remind them of your offer by taking a new angle in a subsequent email.
Google Ads
If we’ve targeted a highly select audience on Google on your behalf, we can retarget periodically with fresh content that will provide them with new reasons to think about your product, service, or brand.
Website Banners
We can also add code to your site that puts a “cookie” on your site visitors’ browsers. When they visit websites in connected ad networks, the cookie can trigger a banner ad for your site, giving them yet another reason to return.
The Process:
Every piece of information you have about your audience, from email addresses to tracked website traffic to clicks on ads can be collected, analyzed, and leveraged to identify prospects that have had exposure to your brand.
Our team then works to identify ways to reconnect with these leads, whether with new social ads or Google Ads, additional emails, or web banner advertising. This ensures that you get the most value possible out of each lead.