Articles - VIP Marketing : VIP Marketing

Thank You Voyage MIA

We would like to express our gratitude to VoyageMIA Magazine for their excellent coverage of our agency. The positive exposure they gave us provided a very nice introduction to our philosophy, goals and services. Our entire VIP team appreciates the professionalism with which their staff handled both the interview and final article. We are excited to maintain this upward momentum with quality service and are grateful for the inclusion.

APRIL 12, 2018. VoyageMIA: Meet Michelle Wilson of VIP Marketing Pros in Sunny Isles Beach, Florida

Michelle Wilson, President and CEO, featured as one of “Miami’s Most Inspiring Stories” by VoyageMIA magazine. Publication date; April 12, 2018. In a recent article in VoyageMIA, a leading lifestyle publication serving South Florida, Michelle Wilson, President and CEO of VIP Marketing Pros, was featured in the ongoing series, “Miami’s Most Inspiring Stories.” In the… View Article

5 Web Design Mistakes to Avoid (And What to Do Instead)

When your potential leads and customers land on your website, there are a few things you probably want them to do. You might want them to read about your latest product, check out your blog, or get in touch with your customer service team. If your web design is difficult to navigate, confusing, or just… View Article

How to Get More out of Your Social Media Marketing

A successful social media marketing strategy can solidify your branding, create quality leads, improve ROI, and drive sales. But if you’re not careful, it can also be a giant waste of time. The key? Knowing how to strategically use social media. Social channels represent a massive opportunity for your business, provided that you use them… View Article

How You Can Use Topic Clusters to Improve Your Company’s Content Marketing

Are you using topic clusters as part of your content marketing strategy? This technique can be a game-changer, allowing you to build a library of content that Google loves while ensuring that content is also super useful for your target customers. Hubspot Research first detailed the cluster technique in 2017. It’s also known as the… View Article

Not Yet Using Video in Your Content Marketing? Here’s Why You Should

Did you know that using video on your business website can make it 53 times more likely that you’ll rank on the first page of Google? By now, video has proven to be one of the best ways to engage your audience, increase ROI, and improve click-through rates. Here are just a few reasons why… View Article

Six Signs You Need to Overhaul Your Business Blog

There are many reasons why a business blog can be beneficial for your business. Not only is it an excellent way to boost your search engine optimization and rank higher in the search results, but it also helps you establish your business as a leader in your industry. Blogging helps you build trust, demonstrate your… View Article

Here’s What VIP Can Do for You as Your Marketing Partner

If you’re hoping to increase your leads, create brand awareness, and move more prospects down your sales funnel, prioritizing your digital marketing is a great place to start. For many businesses, their in-house marketing team simply doesn’t have the bandwidth to handle all of their digital marketing needs. When you partner with a professional digital… View Article

These Are the Top Social Media Marketing Tools Your Team Should Be Using

While social media is an important part of most content marketing strategies, it can also eat up a lot of time. Balancing your sharing and engagement on social media with your other content marketing tasks can be difficult, and if you’re not careful you may find that your team is spending too much time scrolling… View Article

5 Ways to Make Your Content SEO Friendly

Most marketers and business owners are well aware of the importance of SEO-friendly websites, high-authority links, and great website navigation. But when was the last time you examined your web content, or even your business blog to see if it is helping your business move forward? While the below tips will ensure that your new… View Article

5 Easy Tweaks to Improve Your Website and Increase Conversions

48% of users say that the design of a website is the number one factor when they’re determining the credibility of a business. While design is crucial, speed and usability should also be priorities, since conversions decrease by 12% for every one-second delay in your website’s load time. For business owners hoping to scale their… View Article

Developing an App for Your Business? Here’s What You Need to Know

Mobile apps are no longer just for big-name brands like Chase and Target. Now, businesses of all sizes are developing apps to help them engage current customers and create brand loyalty. Mobile apps make it easy for businesses to promote their products, offer coupons and discount codes, and earn additional revenue through in-app advertising. An… View Article

How B2B Businesses Can Harness the Power of Content Marketing

The B2B buying process has changed, and most B2B purchase decisions are now made online, No longer are sales representatives the sole source of information for clients and customers. Instead, you can use content marketing to communicate directly with your target market. Almost 50% of the buyers who are shortlisting vendors are millennials, and this… View Article

How to Create a Social Media Marketing Strategy

Social media users range in age from teenagers to those aged sixty and up. People of all income levels and education levels use social media, meaning it’s likely that your target audience is logging on regularly. Social media can help you: Increase brand awareness Improve your conversion rates Drive traffic to your website Generate new… View Article

Top Tips for Choosing an Internet Marketing Consultant Agency for Your Business

An internet marketing consultant agency can help you create a marketing strategy that will align with your goals, engage your customers, and help you scale your business. New marketing opportunities are available all the time, and it can be difficult for busy business owners to keep their fingers on the pulse. A great agency can… View Article

5 Easy SEO Changes That Will Improve Your Website and Increase Your Leads

Do you find yourself getting a little tense or anxious when you think about improving your SEO? Sometimes it can feel like there’s simply too much to do. Search Engine Optimization is continually changing, but there are a few simple steps you can take to improve your website, without needing to be an SEO pro…. View Article

How to Take Your Email Marketing Campaigns from Good to Great

Whether you’re brand new to email marketing, or you’ve been sending emails to your customers for years, you’d probably love to improve your campaigns. By focusing on making your email marketing campaigns the best they can be, you can encourage more people to open your emails, improve engagement, and increase your conversion rates. Email marketing… View Article

Is Your Content Marketing Effective? How to Measure Your Efforts in 2019

Per dollar spent, content marketing produces three times the number of leads as paid search. There’s no doubt that businesses should be investing in content marketing to generate more leads, connect with customers, and improve ROI. But how do you know if your content marketing is actually contributing to your bottom line? According to the… View Article

Want Increased Traffic and Conversions? Stop These SEO Mistakes

SEO is a crucial skill for any business owner or marketer to master. However, SEO best practices and strategies are constantly changing, and it can be difficult to stay up to date. If you’re not careful, your SEO strategies may be hurting your traffic and conversions instead of helping them. Here are some of the… View Article

Are Your Customers Reading Your Emails? 5 Ways to Increase Your Open Rate

In order for any email marketing campaign to be successful, your emails need to be opened. If your leads don’t open your emails, they can’t be converted to paying customers with your compelling copy and helpful information. To calculate your email open rate, simply take the number of people who open your email and divide… View Article

How to Write Blog Posts Your Leads Will Want to Read

If you’ve been working on a content marketing strategy, you may be wondering if you even need to include a blog. Are blogs even still relevant? They sure are. Businesses that blog receive 97% more backlinks to their website than those that don’t. Blogging gives your business credibility since you’re demonstrating that you know what… View Article

Does Your Content Marketing Need a Refresh?

While the digital marketing landscape continues to evolve, one thing is for sure: Content is still King. However, this doesn’t mean you can continue with the same content marketing strategies you developed a few years ago. In the past, only the most innovative, forward-thinking companies were using content marketing to create brand awareness and connect… View Article

7 Ways to Grow Your Email List in 2019

When you’re growing your business, you’re probably juggling numerous tasks and marketing activities at any one time. With blogging, social media, outreach, and more, it’s easy to see how building your email list may not be your highest priority. However, email remains the best way to get in front of your potential customers 24 hours… View Article

Is Your Website Holding Your Business Back?

These days, a website is necessary for businesses of all sizes. If you don’t have a website, you lose legitimacy in the eyes of your customers. However, it’s no longer enough to have an out-of-date website with poor design and slow load speeds. Here are some top ways your website may be holding your business… View Article

5 Reasons to Invest in Social Media Marketing

If you’re planning to grow your business, social media marketing is a must. When combined with a solid overall marketing strategy, social media marketing can help you expand your reach and grow your customer base. 3.2 billion people use social media every year, which is approximately 42% of the population. This is a massive opportunity… View Article

Why Your Company Needs SEO

Search Engine Optimization (SEO) is the process through which the quantity and quality of traffic to your website through organic search engine results is achieved. (Organic traffic is any traffic that comes to your site purely through search results without payment for positioning). Search engines display organic search results based on how they rank the… View Article

Press Release: VIP Marketing Pros Receives Best of North Miami Beach Award

NORTH MIAMI BEACH — VIP Marketing Pros, Inc. and Michelle Wilson, President & CEO have been selected for the Best of North Miami Beach Award in the Marketing category by the North Miami Beach Award Program. Each year, the North Miami Beach Award Program identifies companies that we believe have achieved exceptional marketing success in… View Article

Are You Getting Your Share of $30 Billion?

A recent info graphic released by Social Media Today lays out some astonishing facts about the impact of social media on the online economy. That $30 billion is a worldwide sales number, let’s take a closer look at today. Are you ready? Every 60 minutes social media users spend $272,000 online. That’s $6.5 million a… View Article

Email Marketing Is Dead – Or Maybe Not.

Several social media gurus have pronounced that email is dead and is just waiting for a decent funeral before it disappears all together. Apparently they have not reviewed the most recent report from the world’s foremost authority on email statistics, the Epsilon Email Marketing Research Center, which reveals that open and click through rates (CTR)… View Article

Google AdWords Versus Facebook Advertising – Which Gives You The Biggest Bang?

The answer is… it depends. Ideally you will have campaigns running on both and carefully monitor performance and tweak where required. Here is the major difference between the two. On AdWords you are relying on consumers who are seeking out a specific keyword phrase, and that phrase usually has a high commercial intent. Best deal… View Article

He Doesn’t Write He Doesn’t Call – How To Get Your List Back In Love With You

Remember all the work you did to launch a list building campaign on your site. You created a giveaway or coupon or newsletter or some kind of information of value that you offered a visitor in exchange for their email address. The idea was to build a list of interested visitors that you could market… View Article

Want to Grow Your Small Business? There’s an App For That!

Actually there are probably dozens of apps that can help you, and if you can’t find a perfect fit you can easily develop one customized to your needs. There seems to be apps for everything, and there’s a reason for that. Applications (Apps) make communication between two or more parties exceptionally convenient and robust and,… View Article

Social Media Networking – Be Sure You Can Pass the “Puppy Test” Before Engaging

Networking, pressing the flesh, chatting on the phone, attending trade shows and conventions have always been an important part of a business’ marketing plan. However, today those efforts look incredibly puny when compared to the tsunami of social media networking opportunities that are available. Think about it for a moment. Social media is far more… View Article

5 Easy Tips to Capture Eyeballs Offline

Sometimes a company can get so wrapped up in driving traffic to their website through organic search, social media, PPC and email marketing that it forgets the offline promotion methods that have been used since the day the first wooden Indian appeared in England announcing the sale of tobacco. By the way, the first “wooden… View Article

6 Ways To Turn Your Blog Into Tweet Meat

Do you view your business blog as an asset or just a pain to keep up? If you’re checking your analytics and discover that the traffic hitting your blog pages is mostly from people trying to spam the comments section you may think it’s time to abandon the blog all together. You’re a busy person… View Article

4 Tips to Protect and Build Your Ranking

Think way back. Where were you in February 2011? That was when Google rolled out its algorithm nicknamed Panda and it was the month that many monster sites saw their rankings plummet. What happened to your Google Ranking? If your google ranking survived the Panda algorithm then odds are your website was brand new or… View Article

Backlinking – The Good, The Bad and The Ugly

If you rely on organic search traffic (and who doesn’t) then you’re well advised to keep Google’s reason for being at the forefront when optimizing your website. Google’s mission statement is “To organize the world’s information and make it universally accessible and useful.” The operative word here is “useful” and over the past 18 months… View Article

What’s the Best Website Design for Your Business?

Does your website represent your business as well as you do? Does it convey the same tone and message that has been so successful for you in your brick and mortar business? Does it accomplish its objective…are you even sure you know what its objective is? What is the best website design for your business?… View Article

YouTube Optimization – Get Found Get Liked

Here’s a number that will boggle your mind. There are more than 2 billion views of YouTube videos…each day! That’s 60 billion views a month and the average time spent on the platform is over 15 minutes. That is a ton of traffic. If you’re not using video to promote your business you’re missing an… View Article

On Page Optimization

Is your website the lead generating machine or super salesman the marketing department thought it might be? Has your return on investment in digital marketing lived up to your expectations? If the answer is no then you should consider this. There are many number of reasons for a website to perform in a less than… View Article